Google Buys AdMob for $750M
Posted by nstar612Google announced today it would acquire mobile display ad serving platform AdMob for $750M in stock. AdMob is a 3-year-old San Mateo-based startup founded by Omar Hamoui. AdMob is a mobile advertising firm serveing ads on mobile websites and applications. It’s current clients include Ford Motors, Coca-Cola, Electronic Art, Procter & Gamble, MTV Europe, Adidas AG and Paramount Pictures.
This might turn out to be a risky gamble by Google as it tries to prevent competitor from entering the mobile advertising domain by overpaying for AdMob. It’s estimated that AdMob’s current revenue is $45 to $68 millions per year. However, Google currently already owns a major stake in mobile advertising with DoubleClick Mobile unit.
