AOL has launched a new personal finance site called WalletPop, a spin-off of AOL Money & Finance.
The new site will be focused on helping people manage their personal finances, while AOL Money & Finance will continue to focus on business and investing news.
The site will offer users information on deals from sites across the Web, Q&A with financial experts, tips on saving money, blogs with financial advice and breaking news and video.
The launch of WalletPop is part of AOL’s strategy to develop new online businesses and attract younger users who are unaware of the AOL brand.
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AOL has created a new Radio application for the Apple iPhone that will allow users to connect to AOL servers via EDGE, 3G or Wi-Fi and listen to local CBS radio stations. The application won an ‘Apple Design Award’ last week at the annual WWDC.
Making the app even more intriguing is that the service will be free, but ad-supported, just like traditional radio is. There will be over 200 AOL and 150 CBS stations available in 25 different genres.
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Still playing catch-up to Yahoo, Google and other rivals around attracting Web site visitors, AOL is now adding Web content engine Sphere to its growing list of acquisitions.
Before snapping up Sphere this week for an estimated $25 million, AOL had partnered with the Silicon Valley start-up anyway, using the company’s widget-driven content search service for creating links from AOLnews.com and myAOL.com.
Soon after founding Sphere a couple of years ago, Sphere CEO Tony Conrad decided to gear the start-up to delivering “relevant” blog content to large news sites, signing up customers such as Time magazine.”Back when we released the Sphere Related Content Widget in 2006, the response told us we’d tapped into a new phenomenon of openness. A bit of a perfect storm [hit] as the launch of our service coincided with publishers starting to embrace the virtues of linking to content outside their site as well as exploring ways to connect to the broader conversation happening in the blogosphere,” Conrad wrote in his own blog this week.
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The average Russian Internet user went online 13 days in February, spent an average of 82 minutes per day online, and viewed 2,322 pages of content during the month according to comScore World Metrix.
Russian language search engine Yandex reached 62 percent of the Russian online audience, making it the leading Web property in February, followed by Mail.Ru sites (51% reach), Rambler Media (49 percent reach), AOL (42 percent reach) and Google Sites (41% reach).
AOL properties also were ahead of Google Sites for time spent. The average minutes per visitor for the month on AOL was 178, while visitors to Google Sites averaged 58 minutes for the month.
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Microsoft moved swiftly in response to yesterday’s news that Yahoo is closing in on a deal with AOL. The software giant is reportedly joining forces with News. Corp. to submit a joint offer for Yahoo.
The News Corp.-Microsoft alliance was reported by the Wall Street Journal and the New York Times.
Under the agreement, News Corp. would throw in some cash to buy Yahoo, and the three companies (Microsoft, Yahoo and News Corp.) would presumably combine their online assets, which include MSN, Yahoo and MySpace. The Times says it’s a shift in strategy for News Corp. CEO Rupert Murdoch, who reportedly met with Yahoo CEO Jerry Yang early on and offered to help fend off Microsoft.
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