Jun
19th

Google Tops Most Reputable Companies List

Posted by Mark

It used to be we talked about music singles debuting at the top of charts. These days we talk about companies. Imagine Casey Kasem talking for this next line, then: In its first year to be included in the Reputation Institute’s Global Pulse report on the most reputable companies, Google debuts at number one in the US.

With a score of 85.23, Google edged out Johnson & Johnson’s 83.48 score for the top spot among reputable companies. Call it a mid-year echo of Fortune’s January declaration of Google as the best place to work in America.

RI’s study measured the overall respect, trust, esteem, admiration, and good feelings consumers hold toward the largest 600 companies in the world. On the global list, Google placed second, losing out to Toyota. Johnson & Johnson was a more distant fifth, beat out by IKEA and Italian chocolatier Ferrero.

Large annual revenues boosted US companies’ presence on the list. US-based companies accounted for 150 of the 600 measured. Companies scoring above 80 were considered “excellent” or “top tier,” with a score of between 60 and 69 being considered average. Consumer goods companies and electronics companies seemed to do the best.

Who did the worst in terms of reputation? Bet you can guess, so go ahead and guess and I’ll tell you in 3…2…1…

The energy industry averaged a 51.45 in the US, and the telecommunications industry scored lowest among consumers worldwide with an average of 56.18. Gee, wonder how that happened?

Here are the top 25 US companies in terms of reputation:

1 Google 85.23
2 Johnson & Johnson 83.48
3 Kraft Foods Inc. 82.79
4 General Mills 81.34
5 Walt Disney 81.22
6 United Parcel Service 81.05
7 3M 79.79
8 Xerox 78.44
9 Colgate-Palmolive 78.04
10 Texas Instruments 77.22
11 Eastman Kodak 77.13
12 General Electric 76.82
13 Sara Lee 76.48
14 FedEx 76.28
15 Deere & Co 76.12
16 Goodyear 76.00
17 Apple 75.42
18 Hewlett-Packard 75.10
19 Intel 74.94
20 Publix Super Markets Inc. 74.91
21 Caterpillar 74.78
22 Whirlpool 74.41
23 Boeing 74.37
24 Costco Wholesale 74.33
25 Dell 74.26

Jun
18th

Google Debunks Link Sabotage Theories

Posted by Mark

The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.

One webmaster who believes he has suffered at the hands of such “Googlebowling” tactics isn’t convinced that Google looks closely enough at potential abuse coming from specially crafted inbound links.

At Search Engine Roundtable, the assertion exists that a little sneakiness by a webmaster will be the only item needed to build and target a rival, and drop it from Google’s rankings. A post at Google Groups detailed how the targeted webmaster would experience such a sudden loss:

Create a bunch of links pointing toward of all your enemies and competitors’ websites then use some really nasty porn Anchor text Keywords. Don’t link the porn keywords to the site’s main or index page, DO link the porn to a single specific page on the site and use that same page as the only page to link the porn too. Googlebowling works better if you embed the links into a video or flash (please note the example).

A Google staffer followed up on the post, claiming the site targeted by the Googlebowling ought to be looked at more closely, and in the context of Google’s quality guildelines.

“Looking at the site that you mentioned, I could imagine that studying our Google Webmaster Guidelines, in particular the quality guidelines, would be time well spent,” Google’s John Mueller said.

“Most of these guidelines involve the content on the site itself, something which generally can’t be changed through links pointing to the site.”

In a mildly direct way, Mueller suggested the site’s low quality, not the inbound links, needs work. As far as evil linking and site rankings go, Mueller said in a follow-up that in theory the linking cited could cause a problem in some “borderline situations,” but still suggested the webmaster in question needs to study Google’s quality guidelines.

Jun
18th

Google Doodles Lead To Increased Search Traffic

Posted by Mark

When Google doodles appear on major holidays, it sometimes takes a moment of thought to connect the picture and the occasion. When Google doodles honor more random people and events, it appears that a lot of searches take place.

Hitwise’s Robin Goad writes, “When looking at our Fast Moving Search Terms list a few weeks ago, I was surprised to see the term ‘walter gropius’ at the top of the list for All Categories. . . . [Perusing] the list last Monday I noticed that the term ‘charles rennie mackintosh’ appeared in the top 10.”

Both of these men were recently referenced by doodles; anyone who clicked on a doodle was then taken to a list of search results. This is fine, and except for the cartoons themselves, not too interesting. What makes the pattern more significant is how well Wikipedia ranks in Google’s search results, and how much traffic it consequently receives.

Almost 36 percent of the people who searched for “walter gropius” wound up at Wikipedia, according to Goad. About 14 percent of the people who searched for “charles rennie mackintosh” did the same. It seems as if Wikipedia’s administrators must look forward to obscure Google doodles the same way some bloggers anticipate traffic from Digg.

The connection hardly does any harm, though, and we’re all becoming better educated about Scottish and German architects in the process.

Jun
18th

Google To Offer Tool To Test For Network Throttling

Posted by Mark

Net neutrality is a hotly contested issue, and has come under renewed fire as several ISPs have been caught throttling Internet speeds and others have publicly stated they plan to test metered broadband services. Users, caught in the middle, will soon have a new tool to use against their ISPs: a detector that will tell them if their Internet speeds are being throttled by the ISP.

Slashdot and HotHardWare are reporting that a Google engineer says that the company is going to be testing technology that will allow users to detect if their Internet is being slowed down by the provider.

Google senior policy director, Richard Whitt, said in a public forum, “We’re trying to develop tools, software tools … that allow people to detect what’s happening with their broadband connections, so they can let [ISPs] know that they’re not happy with what they’re getting — that they think certain services are being tampered with.”

I say it’s about time. My home broadband is supposed to have download speeds of 20 Mbps and upload speeds of 5 Mbps via fiber optics. I test it using standard browser tools constantly, especially when I notice slowdowns. Outside of high-traffic times during each work day, I’ve noticed distinct times when my home broadband is slower than it should be. I’ve seen download results as low as 5 Mbps, one-quarter what it should be. Since I work from home, and my Internet connection is essential to my work, I am especially sensitive to network slowdowns. I am a heavy user of the Internet. I stream a lot of video, and I am constantly uploading and downloading large files for my work. Do I believe I am a target of throttling? Not necessarily.

However, I’d like to know, or be able to test, when I think I am being throttled. Having the tools to do that would be helpful, especially if the slowdowns prevent me from doing my job. I’d be able to provide feedback to my broadband provider and back it up with proof.

Bring it on, Google. I am waiting.

Jun
17th

Nielsen: Google Leads In Mobile Search

Posted by Mark

Google’s dominance in desktop search is transferring nicely to cell phones, according to new statistics from Nielsen Mobile. In fact, an almost complete sameness has been achieved.

The mobile market looked wide open for a while; Google, Yahoo, and even AOL appeared to have more or less equal changes of success. Unfortunately for those last two companies, Google cornered a market share of 61 percent during the first three months of this year.

Yahoo trailed behind with 18 percent, and MSN snagged five percent. Compare this Nielsen Mobile data to the most recent report from Nielsen Online - the same entities scored 62, 17.5, and 9.7 percent, respectively - and it’s almost enough to make you think some corporate email addresses got crossed.

Whereas Google’s place on large computers seems pretty much cemented, though, it remains possible that it’ll be fall behind with mobile users. Nielsen Mobile reports, “44% of Google users rate their satisfaction with mobile Internet search between 8 to 10 on a 10-point scale, compared to 40% of Yahoo! searchers.”

So a whole lot of people are still waiting for a mobile search engine that scores an eight or better in terms of satisfaction

Jun
17th

Google, Microsoft pushing for electronic medical records

Posted by Mark

The ER doctor stares at the unconscious stranger on his table. He has never seen this patient. He has never seen this patient’s records.

He cannot know the patient is allergic to the medicine he’s about to inject.

This scenario, more than any other, illustrates why individuals should consider using one of the new services that let patients keep their own medical records online.

Google Health, Microsoft HealthVault and others still have serious shortcomings. They lack obvious features. They can be hard to use. They worry privacy advocates.

But even now, as their creators devise a new product category on the fly, these services can do much for users, even those who never make an unexpected trip to the emergency room.

In theory, records follow patients from doctor to doctor. In practice, studies show, they make it less than half the time.

Even when one doctor refers a patient to another, the records often stay put. About a fifth of all tests that doctors order duplicate tests ordered by other doctors.

“Critical information is falling through the cracks. It makes patients suffer and pushes costs up,” said Roni Zeiger, project manager for Google Health.

“Even when doctors have complete records, computers can help make sense of them. A graph that charts patient weight and blood pressure over five years conveys more information more quickly than a huge file of handwritten notes.”

For all that personal health records can help doctors, their real goal is to help patients help themselves.

Users who enter nothing but the most basic information – their age – get warnings when they reach milestone birthdays that require tests such as prostate or breast exams.

The more information that users provide, the more these systems can help them.

Users who type their medications into Google Health get warnings about potential interactions. Users who tell the system their vaccination history get messages when they need boosters.

System designers hope to make it easy for users to provide the system with detailed information.

Even now, HealthVault works with 10 different medical devices, such as blood pressure and blood sugar monitors.

Patients just plug the devices into their computers and the information zips into their accounts.

“We’re not building these devices at Microsoft. We’ve made HealthVault an open platform so anyone can make compatible equipment,” said Grad Conn, senior director of Microsoft’s health solutions marketing.

“We’ve also made it easy for customers to see what works with HealthVault. We have a logo that gets stamped on compatible products.”

Both Google and Microsoft are inviting other companies and organizations to develop products and services that work with their health portals.

Indeed, both companies need many more partners to attract broad use.

The most important partners will be organizations that handle patient records: hospitals, medical practices, pharmacies, insurers and government agencies.

If Google and Microsoft can get these groups to put medical records in the proper electronic formats, users will be able to import all their data with the click of a button.

If not, users will have to get copies of paper records and enter everything by hand, as they generally do now.

Partnerships with doctors, pharmacies and the rest would also enable users to manage appointments, schedule drug pickups, make claims and otherwise control their medical lives.

Other potentially valuable partners include the many organizations that store data about doctor and hospital quality.

Such partnerships would let users see awards, complaints, lawsuits and other vital information. The addition of user reviews would make health platforms the medical equivalent of the Zagat restaurant surveys.

“Both Google Health and Microsoft HealthVault already do interesting things, but it’s going to take a lot of years to add the features and win the acceptance that will make them mainstream products,” said David Merritt, project director at the Center for Health Transformation in Washington.

Nearly everyone agrees with Mr. Merritt that years will pass before most Americans store complete medical records online.

Congress will probably need to pass privacy laws that specify the proper use of electronic medical records. Users will need to become comfortable with the idea. The systems will need to become easier because no one expects users to type in all their records.

“Think about how long it took for electronic banking to seem normal and then multiply a few times over because medicine is more complex and way more conservative,” Mr. Merritt said. “That said, when these systems finally do win wide acceptance, they are going to extend millions of lives.”

Jun
13th

Google goes out of its way to make Facebook roadblock obvious

Posted by Mark

After Google and Facebook could not come to terms over Google’s Friend Connect service, the Mountain View-based search company has further snubbed Facebook, publicly noting Friend Connect users’ incapability to access it.

Users noticed the snub when they logged into the service for all Google Friend Connect sites and noticed at the top was the Facebook logo with a “Disabled by Facebook” text where the log in link would normally be.

Using a “walled garden” type of design, Google, MySpace, and Facebook had once planned to share user information through a single platform, but privacy issues arose when it was discovered Friend Connect distributed user information without Facebook users’ knowledge.Friend Connect “lets non-technical site owners sprinkle social features throughout their web sites, so visitors will easily be able to join with their AOL, Google, OpenID, and Yahoo credentials,” according to the official Google blog. “You’ll be able to see, invite, and interact with new friends or, using secure authorization APIs, with existing friends from social sites on the web like Facebook, Google Talk, hi5, LinkedIn, orkut, Plaxo, and others.”

Today, Facebook remains the only partner site that had an issue over Google privacy standards.

“Now that Google has launched Friend Connect, we’ve had a chance to evaluate the technology,” Facebook developer Charlie Cheever wrote in a blog post. “We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our Terms of Service.”

But Cheever noted that Facebook still has hopes it will be able to work with Google to clear up any possible privacy issues that exist.

Google countered Facebook’s accusations by stating Google only stored Friend Connect ID numbers and security tokens, with no personal information being exchanged. Facebook then alleged Google railroaded it into accepting its rules without fully divulging in advance what they would be. Facebook CEO Mark Zuckerberg attempted to arrange a meeting with Google in an attempt to discuss privacy issues, but if that meeting occurred, it looks like nothing positive resulted from it.

Friend Connect users initially sat on the fence and were relatively neutral over the public privacy feud between Facebook and Google. But it seems more users are becoming frustrated with Facebook’s stance, and want the popular social networking site to allow users to have the choice as to whether or not they want to be included in Google’s Friend Connect.

Plaxo, Talk, LinkedIn, and MySpace remain loyal to the Friend Connect site, with users unsure if Facebook will allow itself to be included in the service in the future.

Jun
13th

Google Users Inclined To Spend Cash Online

Posted by Mark

The government’s plan to stimulate spending by sending out checks may or may not have worked - new Hitwise data doesn’t help a lot there. But other stats indicate that Google fans are a little more prone than Yahoo users to pump money into the online economy.

Let’s start with the uncertainties. Although traffic to Hitwise’s Shopping & Classifieds category has increased significantly since May of last year, people can just as easily click on things after eating ramen as they can after consuming filet mignon.

Also, even though the rebates were only recently mailed, Heather Dougherty points out, “[S]o far in 2008, visits to the [Shopping & Classifieds] category have been up every month, signaling that the shoppers have always been out there.”

So on to the Google-Yahoo split for a little more in the way of solid answers. Heather Hopkins revisited a chart she first created in February, and both then and now, “Google’s relative audience strengths - i.e. the groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.”

We can suggest one reason for this: if Yahoo users are also Yahoo investors, they’re losing a lot of money thanks to the performance of the company’s stock. Regardless, the spending trend’s another indicator that Google edges out its new partner in a lot of ways.

Jun
13th

Google Doesn’t Index All File Extensions

Posted by Mark

When it comes to file extensions, not all are created equal. If your URL ends a certain way, there’s a good chance that page won’t be crawled, says Google’s head webspam fighter Matt Cutts.

Cutts posts on his blog that Google will crawl/index any common file extension so long as it doesn’t have a history of being generally useless. These include .html, .htm, .php, .asp, etc.

But .exe? Not a chance. .dll? Nope. .bin? Fahgeddaboudit.

Matt gives his standard explanation: “[T]here are some file extensions that are mostly binary data, such as .exe, where the vast majority of the time the data would be meaningless blobs, so there are a few extensions to avoid. If your files are named example.dll or example.bin and you don’t see Google crawling pages with that file extension, I’d recommend changing your file extension to something else.”

He recommends also that if a webmaster is unsure about a file extension, they should run a search on Google [filetype .exe] to see if Google has actually indexed any of those files. If not, your page isn’t going to be indexed either.

That doesn’t mean Google won’t have a change of heart about it. After reviewing feedback about HTML pages ending .0, for example if the page ended with Web2.0, they decided to index pages with .0 as a file extension.

Jun
13th

Google, Yahoo make the deal: AdSense on Yahoo Search

Posted by Mark

Under the deal, as Google’s announcement today describes it, Yahoo will become a carrier of AdSense-driven contextual ads not only within its own search pages, but also optionally for other services that it hosts. But Yahoo will continue to provide the search functionality — it is not sublicensing Google’s search to substitute for its own, or making any kind of a deal that passes control of Yahoo Search over to Google.

In a corporate blog post this afternoon, Google Senior VP Omid Kordestani wrote, “We are proud of the advertising technologies we have built, which show users a relevant ad whether they are searching for a specific item or browsing the internet. This arrangement extends those benefits to Yahoo and its many users, advertisers and publisher partners. We currently provide similar services to sites like AOL and Ask.com as well as many other partners, and we work closely with all of our partners to ensure that our partnership drives their long term success.”Kordestani went on to make certain points very clear. In boldface type, he wrote, “This is not a merger.” The deal is limited to enabling Google ads to appear on Yahoo search and Yahoo-hosted sites, as well as an agreement between both companies to make their instant messaging services interoperable.

Also with a boldface heading, he added, “This does not remove a competitor from the playing field. Yahoo will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo can use our technology as much or as little as it chooses.” He went on to say Google’s share of search traffic will not increase under this deal — a key concern of regulators — since it’s still Yahoo’s engine that’s providing the search for Yahoo’s pages.

Speaking on behalf of her company this afternoon, Yahoo President Susan Decker wrote, “This agreement provides a source of funds to both deliver financial value to stockholders from search monetization and to invest in our broader strategy to transform display advertising and advance our starting point objectives with users. It enhances competition by promoting our ability to compete in the marketplace where we are especially well positioned: in the convergence of search and display.”

Yahoo’s statement spelled out the terms of the deal: It will run for four years initially, with the option of extending it to ten years in two- or three-year renewal intervals. It only affects Yahoo Web properties in the US and Canada.

“Advertisers will continue to pay Yahoo directly for clicks served by Yahoo from Yahoo’s Panama and Content Match marketplaces,” today’s Yahoo statement reads. “Advertisers will pay Google directly for each click on Google paid search results appearing on Yahoo owned and operated network or certain affiliate sites. Google will share a percentage of such revenue with Yahoo.”

BetaNews tests Thursday afternoon did not immediately reveal Google AdSense-driven contextual ads along Yahoo search results just yet.